The designer population has an ability to predict or dictate the best hot trends for the upcoming years. Mostly, it is due to the fact that we are exposed to the visual trends every single day and paying attention to details that others might not notice or care about. Recently I have established new branding for my freelance business and as always had a challenge to translate an identity that could be easily understood throughout the world-wide community.
After some color exploration I decided to stop on the enticing bright orangy-red hue that I felt would be a very uplifting as well as hot color for the next several years. Today I learned that Tangerine Tango (almost identical color tone I’ve picked for Sharp Pencil Studio) was named the color of the year for 2012 by Pantone. Tangerine Tango, a spirited reddish orange, proves to provide the energy boost we need to recharge and move forward.
Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion. Fashion designers featured in the PANTONE Fashion Color Report Spring 2012, including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this attractive orange into their spring collections. A fun, lively take on a traditional orange hue we known for years thanks to Halloween and Thanksgiving day is a step forward from the old habit.
Tangerine Tango has been very hot this past year in the cosmetics industry providing friendly toxic versatility for adventurous types. It’s deep sultry flair has been seen on every part of female’s faces from glamorous lipsticks to happy playful nail polishes.
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
After reading the report I’m happy to announce that Sharp Pencil Studio, once again, is ahead of the curve. Coincidence? Maybe. Color prophecy? Absolutely.