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Fatty models get help from Photoshop

It’s not a secret that every ad campaign and model get Photoshop do over with heavy retouching. But have you ever wondered why the food in TV commercials makes you drool when you see the tender meat, juicy bacon and melting cheese on a fluffy bun sprinkled with sesame seeds from heavens? It surely doesn’t look the same in a cardboard box you get from the drive-through window of a local burger joint.

McDonald’s marketing VP demonstrates why the burgers you buy look different from the ones you see in print and TV commercials. Like any other top model Big Macs and Quarter Pounders have stylists, photographers, professional photo editors to bring their best features forward.


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