Author Archives: Sharp Pencil


Permalink to ZoN PINK is featured on Dr. Phil P.I.N.K. Method show, NBC Today with Kathie Lee and in SELF Magazine.

ZoN PINK is featured on Dr. Phil P.I.N.K. Method show, NBC Today with Kathie Lee and in SELF Magazine.

When the research of 2009 proved that breast cancer survivors who eat a healthy diet and exercise moderately may reduce their risk of breast cancer mortality by as much as 50%, ZoN Pink fitness was born.

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Permalink to Back to the Future by Irina Werning

Back to the Future by Irina Werning

Have you ever wondered how much you’ve aged or how you would feel and look if you were to reenact the old photos today?

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Permalink to Steve Jobs and Paul Rand on designing the best identity, options, and best solutions

Steve Jobs and Paul Rand on designing the best identity, options, and best solutions

After leaving Apple, Steve Jobs founded a company called NeXT. Jobs said it normally took 10 years and millions of dollars to establish a company’s brand and logo. But he didn’t want to wait, he wanted it to happen straight away. So he needed a really powerful corporate identity.

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Permalink to Pantone Color of the Year 2012 is Sharp Pencil Studio Color

Pantone Color of the Year 2012 is Sharp Pencil Studio Color

The designer population has an ability to predict or dictate the best hot trends for the upcoming years. Mostly, it is due to the fact that we are exposed to the visual trends every single day and paying attention to details that others might not notice or care about. Recently I have established new branding for my freelance business and as always had a challenge to translate an identity that could be easily understood throughout the world-wide community.

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Permalink to Testing the Streaming waters: why torrents still rule, Hulu sucks, Amazon Instant Video needs improvement and Netflix is getting old.

Testing the Streaming waters: why torrents still rule, Hulu sucks, Amazon Instant Video needs improvement and Netflix is getting old.

Let’s be honest, when Netflix announced that it would be changing pricing for the hybrid users like I am who like to stream their movies and use Blu-Ray player once in a great while, I was furious. I felt betrayed by the company who I’ve been with since almost the beginning. The 60% bump in a subscription plan was a ridiculous and ambitious slap in my face, which I didn’t take lightly. The arrogant letter from the CEO informed me that though Netflix understands the potential cancellations of the service from the existing customer base they are very cheery about meeting their goal of stuffing their pockets with a $1 billion in quarterly revenue. No special offers to current customers and no reduced package deals seemed cold like a boyfriend walking out on you on a Valentine’s Day.

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