Category Archives: Marketing


Permalink to The origins of the brand. How famous company names were formed.

The origins of the brand. How famous company names were formed.

The marketing and branding are so strong nowadays that we don’t even think twice about the company name when we see a swoosh or a yellow arc that resembles letter M.

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Permalink to Join the movement. The bowel movement.

Join the movement. The bowel movement.

In the new MTV campaign, Nikki Reed is asking people everywhere to “give a shit”—both figuratively and, ahem, literally. The campaign, aims to encourage people to… just care. Care about the various problems facing the world. Reed, with inspiration from the Dahli Lama, argues that the simple act of just caring can lead to actions being taken to cure the world of its ills. If only. But, hey, it’s valiant effort that taps into everyone “God-given moment of solitude and contemplation.”

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Permalink to Cross cultural marketing mistakes

Cross cultural marketing mistakes

Cross cultural marketing mistakes

Every language in the world has different rules that give different shape or significance to its words and phrases. It is not only about knowing all of the individual words; it is about understanding the impact that they have, and differentiating how, when, where, why, and under which circumstances we should use them.

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