Logos

Logos are like people

We prefer to be called by our names – John, Mary, Nate – rather than by “the girl with pink hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognizable and memorable. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. Below are some brand identities & logos that I have created.