Viktor Hertz, a freelance design artist and photographer, located in Uppsala, Sweden, analyzed famous logos and turned them into “Honest Logos”. Hertz revealing the actual meaning and truth behind the company and reflects the personal habits of consumption.
Branding is essential to any business these days. Once you build a successful identity for your venture you will get noticed and recognized both in physical and virtual space.
A lot of my clients are asking me about the design process when it comes to brand or product identity. I decided to share the insight into the work that goes on behind the scenes when I design a logo. A well thought-out and efficiently executed work is a must for long-term success for any identity.