Tag Archives: naming


Permalink to The origins of the brand. How famous company names were formed.

The origins of the brand. How famous company names were formed.

The marketing and branding are so strong nowadays that we don’t even think twice about the company name when we see a swoosh or a yellow arc that resembles letter M.

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Permalink to Cross cultural marketing mistakes

Cross cultural marketing mistakes

Cross cultural marketing mistakes

Every language in the world has different rules that give different shape or significance to its words and phrases. It is not only about knowing all of the individual words; it is about understanding the impact that they have, and differentiating how, when, where, why, and under which circumstances we should use them.

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