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Permalink to Steve Jobs and Paul Rand on designing the best identity, options, and best solutions

Steve Jobs and Paul Rand on designing the best identity, options, and best solutions

After leaving Apple, Steve Jobs founded a company called NeXT. Jobs said it normally took 10 years and millions of dollars to establish a company’s brand and logo. But he didn’t want to wait, he wanted it to happen straight away. So he needed a really powerful corporate identity.

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